Our Story
By Tyson DeWall, Founder, Velora Naturals · Last updated: 2026-05-11
OUR STORY
Velora Naturals was born from a simple belief: your skincare should be as pure as nature intended, backed by science, and kind to our planet.
In a world of complicated routines and confusing ingredient lists, we saw an opportunity to bring you something different. Products crafted with certified natural and organic ingredients, formulated in Europe by experts with nearly two decades of experience in clean beauty.
Our Philosophy
We believe skincare is self-care. That the products you use every day should make you feel good—not just about how you look, but about what you're putting on your skin and into the world.
Every Velora product is:
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100% Vegan - no animal-derived ingredients
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Cruelty-Free - never tested on animals
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COSMOS Certified - meeting strict European natural/organic standards
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Free from parabens, sulfates, silicones, phthalates, and synthetic fragrances
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Packaged in recyclable, eco-conscious materials
Clean Ingredients, Real Results
Our products are formulated in Northern Europe using certified natural and organic ingredients. Each formula is dermatologically tested and crafted with intention—combining time-tested botanicals with modern skincare science.
We refuse to use ingredients linked to toxicity, hormone disruption, or health concerns. No compromises. No shortcuts. Just pure, potent ingredients that deliver visible results.
Our Promise to You
When you choose Velora Naturals, you're choosing:
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Transparency in every ingredient
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Products that work with your skin, not against it
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A brand that values your wellbeing and the planet equally
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Certified quality you can trust
From our family to yours, thank you for trusting us with your wellness journey.
With intention,
The Velora Naturals Team
Our Certifications & Commitments
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🌿 COSMOS Natural/Organic Certified
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🐰 Cruelty-Free (Never tested on animals)
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🌱 100% Vegan
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♻️ Recyclable Packaging
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🇪🇺 Formulated in Europe
Where we are now
As of 2026, Velora Naturals carries ECOCERT COSMOS NATURAL certification (certificate N° 255853/LV/202512041754, valid through March 2027). Every product in the line is formulated and manufactured by SIA Nord Beauty — a single ECOCERT-certified facility in Latvia, independently audited every two years.
The lineup is intentionally focused: a serum, a moisturiser, an eye gel, and a few thoughtful bundles — not a 50-SKU catalogue. Each product is 100% vegan, cruelty-free, and free of parabens, phenoxyethanol, PEGs, silicones, synthetic fragrances, GMOs, and nanoparticles by COSMOS standard.
Recent education we've published
Because "clean beauty" and "natural skincare" are mostly unregulated as marketing terms, we built a small library of guides explaining what those words actually mean — and how to verify any brand's claim:
- What Is Organic Skincare? A Complete Guide — the difference between ECOCERT COSMOS, NATRUE, and USDA Organic.
- Bakuchiol vs Retinol: The Honest Comparison — the peer-reviewed evidence behind plant-based anti-ageing, including pregnancy-safe options.
- Best COSMOS-Certified Skincare Brands — a fair comparison of the small set of brands that hold genuine certification, including how Velora fits.
- Our Certifications — the actual paperwork, what the audit covers, and how to verify it on ECOCERT's site directly.
You can also grab our free Clean Skincare Decoder — a 5-page PDF that teaches you what "clean," "natural," and "organic" actually mean, plus the seven ingredients we'd put down. More about how we structure our content for transparency.
What hasn't changed
The philosophy at the top of this page is what we started with and what we're still building. The work since has been about earning that statement — the certification number, the manufacturer transparency, the documented science, the comparison pages that hold up under scrutiny.
If you're skincare-curious and tired of marketing words, you're in the right place.