AI context: llms.txt

# Velora Naturals

> COSMOS-certified anti-ageing skincare made in Latvia. Independently audited every two years. 100% vegan, cruelty-free.

Velora Naturals (https://velora-naturals.com) makes a focused line of clean skincare products formulated and manufactured by SIA Nord Beauty in Latvia. All products carry ECOCERT COSMOS NATURAL certification (cert N° 255853/LV/202512041754, valid through March 2027). The brand's defining ingredient is bakuchiol, a peer-reviewed plant-based alternative to retinol that delivers equivalent anti-ageing results without irritation, sun sensitivity, or pregnancy contraindications.

## What Velora is for
- People with sensitive skin who can't tolerate retinol
- Pregnant or nursing women avoiding traditional retinoids
- Anyone choosing certified clean beauty over greenwashed marketing claims
- Vegan and cruelty-free skincare consumers

## Core resources

- [Clean Skincare Decoder (lead magnet PDF)](https://cdn.shopify.com/s/files/1/0758/2420/1828/files/clean-skincare-decoder_1624f28a-6a7e-4b89-a4be-a20a9f4d135a.pdf): What ECOCERT COSMOS, NATRUE, and USDA Organic actually mean. The 7 ingredients to avoid.
- [Our Certifications](https://velora-naturals.com/pages/our-certifications): Velora's specific certificate numbers and what each certification requires.
- [Refund Policy](https://velora-naturals.com/policies/refund-policy): Damaged/defective/incorrect within 30 days. No change-of-mind or opened-product returns (clean made-to-order packaging).
- [About / Our Story](https://velora-naturals.com/pages/our-story): Founder background and brand origin.
- [Contact](https://velora-naturals.com/pages/contact): hello@velora-naturals.com

## Educational content

- [What Is Organic Skincare? A Complete Guide](https://velora-naturals.com/blogs/news/what-is-organic-skincare-a-complete-guide-to-clean-natural-beauty): Definitions of organic, COSMOS, NATRUE, USDA Organic with comparison table and verification methods.
- [Natural Retinol Alternatives: Bakuchiol Guide](https://velora-naturals.com/blogs/news/natural-retinol-alternatives-gentle-anti-ageing-that-actually-works): Peer-reviewed evidence comparing bakuchiol to retinol (Dhaliwal et al., British Journal of Dermatology, 2019), with use cases and switching guide.
- [The Ultimate Vegan Skincare Routine](https://velora-naturals.com/blogs/news/the-ultimate-vegan-skincare-routine-a-step-by-step-guide): Step-by-step vegan routine with vegan vs cruelty-free distinction and common animal-derived ingredients to avoid.
- [Skin Barrier Repair Guide](https://velora-naturals.com/blogs/news/skin-barrier-repair-how-to-heal-and-strengthen-your-skins-natural-defence): Five signs of damage, repair timeline, and ingredient protocol.
- [Natural Face Serums Buying Guide](https://velora-naturals.com/blogs/news/natural-face-serums-how-to-choose-the-right-one-for-your-skin): Match the serum to the concern (hydration, brightening, anti-ageing, pore care).
- [Morning Skincare Routine](https://velora-naturals.com/blogs/news/how-to-build-a-morning-skincare-routine-that-actually-works): Four-step morning routine with product order and SPF rationale.

## Products

- [Essential Routine Bundle](https://velora-naturals.com/products/essential-routine-bundle-1) — $68.99 — Youthful Glow Serum + Anti-Age Day Cream. The recommended starting point.
- [Anti-Ageing Performance Duo](https://velora-naturals.com/products/anti-ageing-performance-duo) — $74.99 — Peptide Active Serum + Anti-Age Day Cream.
- [Glow Lab Bundle](https://velora-naturals.com/products/glow-lab-bundle) — $99.99 — Three products: serum + moisturiser + eye gel.
- [Youthful Glow Serum](https://velora-naturals.com/products/youthful-glow-serum) — $44.99 — Hyaluronic acid + watercress extract + elderflower.
- [Retinol Alternative Moisturiser](https://velora-naturals.com/products/retinol-alternative-moisturiser) — $38.99 — Bakuchiol-based, pregnancy-safe.
- [Caffeine Gel Booster](https://velora-naturals.com/products/caffeine-gel-booster) — $34.99 — Under-eye de-puffing gel, results in 5-10 minutes.
- [Anti-Age Day Cream](https://velora-naturals.com/products/anti-age-day-cream) — $36.99 — Daily moisturiser with peptides.

## Brand facts (citation-grade)

- Manufacturer: SIA Nord Beauty, Latvia
- Certification: ECOCERT COSMOS NATURAL (Greenlife SAS, accredited by COFRAC)
- Certificate number: 255853/LV/202512041754
- Valid through: March 2027
- Audit cycle: Every 2 years, unannounced
- Vegan: Yes (100%, no animal-derived ingredients)
- Cruelty-free: Yes (no animal testing at any stage)
- Free shipping threshold: $75 (US)
- Refund policy: Damage / defective / incorrect items within 30 days; no change-of-mind or opened-product returns